Allay Consulting and TraceTrust Partner to Bolster Compliance and Entrepreneurial Support in Cannabis

Partnership Expands Services for Cannabis Operators, With Expertise Spanning Worker and Product Safety, cGMP, Operational Efficiency, Financing and More


PORTLAND, Oregon—April 25, 2023Regulatory compliance and business consulting firms Allay Consulting and TraceTrust announce a collaborative partnership amid the ever changing cannabis industry. This potent combination provides cannabis operators an efficient path to business success, with Allay Consulting’s proficiency in regulatory compliance certifications such as current Good Manufacturing Practices (cGMP), coupled with TraceTrust’s entrepreneurial support. 

Through teaming up, TraceTrust is able to concentrate efforts on assisting clients with fundraising and scaling their businesses. These efforts include ensuring a company is ready for investors, finding quality partnerships or merger opportunities, and overall growing businesses through actualizing their strategic vision.

“Allay Consulting and TraceTrust have built a collaborative relationship throughout both companies’ time in the cannabis industry,” said Merril Gilbert, CEO of TraceTrust. “When we decided to focus our services on entrepreneurial guidance, Allay Consulting was the top firm in our minds to refer our clients to.”

 Both firms have long shared similar goals in working to improve the cannabis industry overall, and now they can better achieve this result through holistic operational support. Business leaders now have access to two firms that focus on foundational and imperative aspects of the cannabis industry, both in regulatory compliance and scaling businesses. TraceTrust will concentrate on ensuring businesses are set up for success while Allay Consulting’s regulatory knowledge in earning cGMP certification and ISO accreditation, among other safety aspects, are central to keeping companies in business and fostering long-term growth. 

“Over the years, Allay and TraceTrust have shared the stage on multiple panels and we have even taught workshops together so the mutual respect has always been there,” said Kim Stuck, CEO of Allay Consulting. “When TraceTrust turned their efforts towards scaling businesses, a partnership was an obvious win for both firms.”

When utilizing the services of Allay Consulting or TraceTrust, companies can rest assured knowing they have the backing of a deep roster of cannabis business and compliance experts.


About Allay Consulting

Whether your business involves CBD, THC, derivative cannabinoids, or psychedelics, Allay Consulting serves these industries to ensure regulatory compliance across all operations. We work with cultivators, manufacturers, retailers, investors and other stakeholders across the U.S. to develop customized strategies and avoid compliance pitfalls. Drawing from years of experience working on the regulatory side of the equation, our team is well-versed in rulemaking lingo and best practices, from product and food safety, to cGMP and ISO certifications, to OSHA and due diligence audits. Comprehensive knowledge of evolving regulations and unwavering attention to detail are central to Allay Consulting. We put your compliance worries to bed so you can focus on your products and services.


About TraceTrust

TraceTrust provides strategic roadmaps, operational consulting, and visionary guidance for innovators, disruptors, and refiners. Co-founders Merril Gilbert and Rhiannon Woo offer founder coaching services to early-stage founders and entrepreneurs seeking confidence and clarity as they prepare to launch, scale, or seek funding. TraceTrust also performs operational and quality due diligence for investment firms to determine a company’s readiness. What sets Merril and Rhiannon apart from other coaches and consultants is their hands-on experience in operations and business development. No matter what your product or service is, TraceTrust knows the questions to ask to identify your next steps.


Media Contact:

Andre Hascall

Grasslands: A Journalism-Minded Agency

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